Early planning and consistent marketing is the best way to ensure a successful holiday sales season, especially for small businesses. This year, Americans are planning to spend an average of $1000 on holiday gifts and nearly 20 percent of annual retail revenue is generated during the winter holidays. It’s the season for small business to amplify their marketing and offers.
Small Business Opportunities
Holiday retail events like Black Friday, Small Business Saturday, and Cyber Monday aren’t just for big brands, small businesses also have a great chance to take advantage of the season’s events. Today, people are still on the hunt for the best deals and gifts for their families. Small businesses offer something no big brands can do: a unique in-person shopping experience. According to PopSugar, millennials are more likely to shop small retailers because they seek the personal aspect of shopping.
Small businesses can also take advantage of digital advertising. People are more likely to buy when they have been given a good offer. Building a presence on Foursquare or Yelp can be a great way to invite people to come to the store and share their experience.
Marketing tips for small businesses
Start early: Small businesses can get in front of customers earlier using retargeting strategies, email marketing, and mailers. To thank loyal customers, try hosting a private holiday party in-store that allows your top customers to shop early. This way, you are giving them a sense of exclusivity, and they’ll feel rewarded for being a loyal shopper.
Bring online customers in-store: Many shoppers still buy their holiday gifts in a physical setting, even if they browse for their gifts online first. As a business owner, you can integrate online strategies to encourage store visits, as well. Options include exclusive in-store offers, coupon incentives, or product pick-up options to help customer save on shipping fees.
Get extra help: Popular holiday sales events may cause peak foot traffic between November and December, so business owners should consider increasing staffing during the busy holiday season.
Buying vs. browsing: A good website can help educate and convert your customers. Be sure to showcase the details that make your business unique, and remember that shoppers often research prices online, so consider making your pricing competitive.
Social media and word-of-mouth marketing: Social influences can encourage a purchase. According to Pinterest reports, people use the platform to plan and decide on their purchases. That’s why eye-catching images can be extremely valuable on social media. If your pictures are small, uninteresting, or low-quality, you may doing more harm than good to your brand.